Case Study: Ben & Jerry’s grows corporate catering from 20 to 700+ events a year with Piedmont Avenue Consulting

Ben & Jerry’s grows catering from 20 to 700+ events a year with Piedmont Avenue

Ben & Jerry's Northern California franchise partnered with Piedmont Avenue Consulting to address the challenge of its underutilized corporate catering program. The program was highly seasonal, generating only around 20 events per year and lacking a system to capture demand from corporate buyers year-round. Piedmont Avenue Consulting was engaged to transform this sideline into a dependable profit center.

Piedmont Avenue Consulting implemented a coordinated, year-round marketing strategy targeting corporate event planners. The solution included creating new print and online collateral, running campaigns on Yelp, Facebook, and Google Local, producing a sales video, and installing a managed sales process to capture and convert leads. As a result, Piedmont Avenue Consulting helped grow the program from approximately 20 events to over 700 events per year, turning it into a primary, profitable revenue line.

Ben & Jerry’s