Case Study: Axis Construction builds a repeatable marketing and sales pipeline with Piedmont Avenue Consulting

Axis Construction builds a marketing engine across 5 Western states with Piedmont Avenue

Piedmont Avenue Consulting was engaged by Axis Construction, a forensic investigation firm serving construction litigation across five Western states. The client's challenge was that it lacked a formal marketing function or a repeatable system for generating new business; its growth was entirely dependent on the founders' personal relationships and reputation, which is unsustainable in a sophisticated, referral-driven market for technical professional services.

Piedmont Avenue Consulting built a complete marketing and growth function for Axis Construction from the ground up. This included setting up the marketing division, creating a lead generation engine and a managed sales pipeline, assisting with hiring the right personnel, and supporting strategic outreach and partnerships. As a result, Axis Construction gained a repeatable system to capture and nurture high-value opportunities, converting the firm from one that relied on chance referrals to one that deliberately engineers its own growth across its five-state territory.

Axis Construction