Case Study: Union of European Football Associations (UEFA) achieves scalable, AI-powered digital asset management and rapid content distribution with Picturepark

Union of European Football Associations - Customer Case Study

The Union of European Football Associations (UEFA) manages an ever‑growing global archive of multimedia from 18 competitions — including the UEFA Champions League — and needed a scalable, flexible digital asset management solution to handle spikes in uploads (from ~10,000 to over 20,000 per event), complex data models, and broad distribution needs. UEFA engaged Picturepark and migrated to the Picturepark Content Platform to provide an API‑first, connected approach to content management.

Picturepark delivered an integrated solution combining the Picturepark Content Platform, API integrations (e.g., EIDOS Media), AI-driven tagging with AWS Rekognition, and a Business Process Engine with guided metadata schemas. The implementation enables automatic face/player recognition, transmission‑reference driven enrichment, and automated content routing for live events. As a result, UEFA now manages over 2.4 million items (10 TB) for 25,000 users, processes thousands of images with AI to save significant time and cost, and reliably handles large upload surges and rapid distribution — all powered by Picturepark.

Union of European Football Associations