Case Study: SWA Group achieves scalable taxonomy management and faster asset discovery with Picturepark

SWA Group - Customer Case Study

SWA group, a landscape architecture firm that had relied on a legacy DAM for nearly 20 years, faced growing problems with inconsistent metadata, complex taxonomies, and slow asset discovery as the firm expanded. To meet requirements for landscape-architecture–specific metadata, controlled vocabularies, and reliable distributed access, SWA group selected Picturepark’s digital asset management platform (deployed on‑premise with Adaptive Metadata capabilities).

Picturepark worked with SWA group and an outside DAM consultant to clean and standardize legacy metadata, provide custom import scripts, and design a flexible on‑premise system that brings cloud advantages. The Picturepark implementation enabled multiple taxonomies, richer reporting and usage monitoring, faster, more reliable search and asset retrieval, fewer metadata errors and interruptions, and one‑click distribution—improving governance, internal sharing, and marketing workflows for SWA group.

SWA group

Tom Fox

Principal Photographer and Director of Media Services