Case Study: Faber‑Castell achieves streamlined product information workflows and global digital asset management with Picturepark

Faber Castell - Customer Case Study

Faber Castell, the long-established manufacturer of precision writing instruments, needed to manage thousands of current and archival product assets and ensure consistent product data across ERP, DAM and CMS systems. To replace an outdated image-management approach that led to duplication, offline archives and manual file exchanges, Faber Castell adopted Picturepark Digital Asset Management alongside its SAP ERP and Sitecore web CMS.

Picturepark served as the master DAM integrated with SAP and Sitecore, providing a global media portal, archival storage for discontinued items, and on-demand delivery of correctly sized images to the Sitecore catalog. By using Picturepark, Faber Castell centralized rich media, eliminated ambiguity in product data, ended the need to send CDs or large file packages, delivered a searchable always-current online catalog, and simplified workflows — giving internal teams, agencies and retailers reliable access to assets and reducing administrative overhead.

Faber Castell

Jürgen Wersig

Faber Castell