Case Study: DAM Guru Program achieves scalable, personalized membership management with Picturepark

DAM Guru Program - Customer Case Study

DAM Guru Program (DGP) is a volunteer-run service that connects digital asset management (DAM) professionals with people and organizations that need their help. As membership grew from spreadsheets into the hundreds, program managers needed better control, richer member profiles and more reliable matching than Excel or a conventional CRM could provide — so they adopted Picturepark’s digital asset management system, using its Adaptive Metadata capability to treat members as “human assets.”

Picturepark built a class-based metadata schema, imported controlled vocabularies from Excel, provided version control for headshots, and enabled simple, field and saved searches plus on-the-fly vocabulary edits; Picturepark support also helped clean import data for a smooth migration. Deployed in a few weeks, the solution now supports more than 650 signups, delivers far more accurate matches (by region, language, experience and other criteria), streamlines profile and asset management, and gives DGP the audit trail and access controls needed to protect member confidentiality.

DAM Guru Program

Ben Smidt

Program Manager