Case Study: Belden achieves centralized global digital asset management and streamlined content delivery with Picturepark

Belden - Customer Case Study

Belden, a global supplier of data transmission products that has grown by acquiring brands like Grass Valley and Hirschmann, faced a fragmented digital asset landscape: photos and videos lived on local servers, hard drives and agency systems (with agencies charging up to $1,000 just to provide files). To support 8,000+ employees across more than 30 countries and consolidate dozens of brands, Belden selected Picturepark’s digital asset management solution and needed governance, taxonomy and a global rollout plan.

Belden piloted Picturepark using Hirschmann’s existing implementation, then rolled it out enterprise-wide with strict uploader rights, a search-first taxonomy, and integration into 32 websites, the global intranet (SSO) and gated download workflows. Picturepark now centralizes tens of thousands of assets, enables private shared bundles and time-limited access, eliminates duplicate uploads (upload once to Picturepark), reduces agency dependency and speeds content publishing—delivering measurable operational savings and far better global access through Picturepark.

Belden

Eric Ehlers

Director of Corporate Marketing and Marketing Information Systems