Case Study: Arena achieves centralized global digital asset management and streamlined asset distribution with Picturepark DAM

Arena - Customer Case Study

Arena, a global performance swimwear brand, needed a scalable way to manage and and distribute its growing library of product and lifestyle content across internal teams and external partners. Arena chose Picturepark DAM to power a global digital asset management solution that would centralize assets, improve distribution, and increase re‑use of creative materials across the company and its partner network.

Picturepark implemented a cloud‑hosted solution (Picturepark Cloud) with Adaptive Metadata™ layers, role‑based access, usage rights and version history, and support for images, video and translated product information. The result is a single, secure repository where assets are tagged once and reused across publishing/e‑commerce, agency/distributor workflows and social media; Picturepark’s metadata‑driven workflows and flexible distribution have made asset enrichment and global delivery more reliable and efficient for Arena.

Arena

Filippo Antoniello

Brand Manager