Case Study: Printful achieves faster asset search and smoother media workflows with Pics.io

Printful saves hours per photoshoot with Pics.io DAM

Printful, a print-on-demand and dropshipping company, faced a significant challenge in managing its large and growing library of digital assets, which consisted of hundreds of thousands of photos and videos. Their previous storage method, reliant on complex folder structures, made it difficult for teams to find approved and edited files, leading to inefficiencies and wasted time. To solve this, they turned to the vendor Pics.io for its enterprise digital asset management solution.

By implementing Pics.io, Printful adopted a metadata-based system that utilized keywording, ratings, and tagging to make assets easily searchable. The solution enabled seamless collaboration across departments and integrated with their existing Google Drive storage. The results were substantial time savings, with the senior photographer noting that Pics.io saved at least a couple of hours per photoshoot in the upload process alone, while making it much faster for all teams to locate and manage content.

Printful