Case Study: PEN America streamlines event asset management with Pics.io DAM

PEN America manages 71,000 assets with Pics.io

PEN America, a nonprofit organization advocating for free expression and literature, faced significant challenges in managing its vast and growing collection of digital assets. With a decentralized staff using a mix of local storage, Dropbox, and Flickr, locating photos and videos for marketing and events was extremely time-consuming. Their existing solutions were not cloud-based or user-friendly, creating a major hurdle for their workflow. Digital Director Debi Goldberg sought a cloud-based digital asset management (DAM) solution that would integrate with their existing Google Workspace and not incur extraordinary storage fees, leading them to Pics.io.

Pics.io implemented its DAM system, which seamlessly integrates with Google Drive, allowing PEN America's team to add files to a shared drive and have them automatically appear in the DAM. Key features like facial recognition and speech-to-text transcription revolutionized how the organization finds and repurposes content. The solution saved the team hundreds of hours previously spent searching through disorganized files. Pics.io provided a centralized, accessible repository that became an indispensable part of their daily operations, with Goldberg highlighting the time savings and powerful search capabilities as a major benefit for the nonprofit.

PEN America