Case Study: Kavak speeds up asset search and reuse with Pics.io DAM

Kavak cuts video search from 1 hour to 2–3 minutes with Pics.io

Kavak, a global e-commerce company for pre-owned vehicles and Mexico's first unicorn, faced significant challenges in managing its vast library of digital assets stored on Google Drive. Searching for specific photos and videos was chaotic and time-consuming, leading to the creation of new assets instead of reusing existing ones. This disorganization prompted them to seek a solution from Pics.io for its digital asset management system.

By implementing Pics.io, which integrated directly with their existing Google Drive storage, Kavak gained an organized system centered around powerful search capabilities and keywords. The Pics.io solution saved an estimated eight hours per week per employee, reducing search times for a single video from an hour to just 2-3 minutes. The intuitive interface and easy sharing features also improved collaboration with third parties, allowing the marketing team to efficiently reuse old assets and manage approvals.

Kavak