Case Study: Foundr boosts conversions by 10% with Picreel

Captured extra 20,000+ leads

Foundr is a digital magazine and media company serving early-stage startup founders. With hundreds of thousands of monthly visitors, the team wanted to improve conversion rates and capture more leads and sales from existing traffic, so they looked for an easy-to-use conversion rate optimization tool with exit-intent popups. Picreel was the vendor they chose after a 30-day trial.

Using Picreel, Foundr launched targeted exit-intent campaigns that integrated seamlessly with its website and tech stack, without IT involvement or complex setup. The campaigns helped Foundr collect tens of thousands of leads over time, and one free training campaign generated 200,000+ impressions and a 10% conversion rate, adding more than 20,000 attendees in a year. Picreel also helped increase conversions for paid products such as subscriptions and online courses.

Foundr