Case Study: Lumana achieves 15% SQL Accept growth with Pico Digital

Lumana boosts SQL Accepts by 15% with Pico Digital

Lumana, a fast-growing technology company specializing in AI video security products, partnered with Pico Digital to address inconsistent digital advertising performance. Their key challenges included fluctuating ad results, a high volume of irrelevant leads, and limited brand awareness in a competitive market dominated by legacy players.

Pico Digital implemented a full-funnel performance strategy that involved restructuring the advertising budget, utilizing HubSpot CRM data for precise lead qualification, and aligning creative messaging to highlight Lumana's AI-driven differentiators. This solution resulted in a 15% growth in Sales Qualified Lead accepts and a 40% improvement in lead quality within just two months, all while maintaining cost efficiency.

Lumana