Case Study: InfinityQS achieves a 160% conversion surge with Pico Digital

InfinityQS boosts conversions by 160% with Pico Digital

Pico Digital partnered with InfinityQS, a provider of quality data solutions for manufacturing, to address the challenge of introducing its refreshed brand into the B2B market. The goal was to elevate the conversation around the value of quality data and illustrate how a new perspective could deliver unexpected value for their target audience of manufacturing professionals.

Pico Digital implemented an integrated digital marketing strategy that included a diverse media mix across Google and LinkedIn, alongside SEO efforts. The solution drove significant results, including a 160% increase in total conversions and a 43% lower cost per lead. Other successes were a 53% higher clickthrough rate, a 40% increase in organic traffic, and a dramatic reduction in LinkedIn's cost per lead from $3,000 to just $70.

InfinityQS