Case Study: an eCommerce Company Achieves a 1700% Increase in Phone Calls and Store Look-Ups with Pico Digital

eCommerce Company boosts transactions 5% in 3 months with Pico Digital

Pico Digital partnered with an eCommerce company whose digital marketing program had become stale under a previous agency. The customer's primary challenge was to increase online sales, with a secondary goal of driving traffic to its store locator page to convert online researchers into in-store customers.

Pico Digital implemented a strategy that included expanding into new markets, launching remarketing and targeted Gmail campaigns, and capitalizing on seasonal shopping trends. The solution utilized ad extensions and optimized local listings to provide geographic-specific store details. As a result, Pico Digital drove a 5% increase in total transactions, a 19% increase in total dollars sold, and a massive 1700% increase in calls to stores and clicks on location details.