Case Study: Children’s Hospital of Wisconsin achieves 160% more conversions with Pico Digital

Children’s Hospital of Wisconsin increases conversions 160% in 5 months with Pico Digital

Children’s Hospital of Wisconsin sought to improve its online presence and increase conversions, specifically targeting new and expecting parents looking for pediatrician services. Their previous digital marketing program had become stagnant, and they partnered with vendor Pico Digital to better reach their audience and gain insights into visitor behavior from online advertising efforts.

Pico Digital restructured the hospital's paid search accounts, adding ad extensions, new keywords, and a revised budget strategy. They continuously optimized ad copy based on performance and user search terms. This solution drove a 160% increase in monthly conversions and reduced the cost per acquisition by over 60% within the first five months. Pico Digital also helped achieve significant improvements in engagement metrics, including a 14% decrease in bounce rate and a 27% increase in pages per session.

Children’s Hospital of Wisconsin