Case Study: Brandfolder Achieves a 55% Lower Cost Per Acquisition with Pico Digital

Brandfolder cuts cost per acquisition by 55% with Pico Digital

Brandfolder, a digital asset management platform, worked with Pico Digital after their previous agency failed to deliver results. Their challenge was to generate valuable leads in a new, expensive market where keywords cost over $10 per click, while also increasing their overall online presence and brand awareness.

Pico Digital implemented a new Google Ads strategy focused on ad extensions, geographic bid modifiers, and a complementary Facebook program. They optimized for top-performing keywords and utilized remarketing lists for search ads. The results included a 55% decrease in cost per acquisition, an 87% decrease in cost per click, and a 10% increase in clickthrough rate, providing a strong return on investment.

Brandfolder