Case Study: Brain Research Foundation achieves 427% conversion growth with Pico Digital’s Google Ad Grants strategy

Brain Research Foundation boosts conversions by 427% with Pico Digital

Pico Digital partnered with the Brain Research Foundation to overcome the challenges of its Google Ad Grants account, which was constrained by a strict $2.00 bid cap and a 5% minimum click-through rate (CTR) requirement. The goal was to revitalize the stagnant grant to increase brand exposure and drive meaningful donor engagement without compromising compliance.

The solution implemented by Pico Digital included a multi-layered strategy featuring advanced conversion tracking, Dynamic Search Ads, and the early adoption of Performance Max (PMax) campaigns. This approach led to dramatic year-over-year growth, including a 261% increase in traffic, a 375% increase in spend, and a 427% boost in conversions. Pico Digital successfully maximized the grant's potential, achieving an 11.69% CTR on search campaigns and significantly amplifying the foundation's digital presence.

Brain Research Foundation