Case Study: Acten achieves 186% more conversions with Pico Digital's heatmap-driven checkout optimization

ACTEN boosts conversions by 186% with Pico Digital

ACTEN, an international joint supplement brand, faced the challenge of low conversion rates and high cart abandonment on its new US e-commerce site, despite strong traffic and add-to-cart activity. Users were confused by the coupon code application process, as the discounted price was not immediately visible, leading them to believe the promotion had failed and abandon their purchase. ACTEN partnered with Pico Digital to identify and resolve these critical UX issues.

Pico Digital implemented a solution using Hotjar heatmaps and session recordings to analyze user behavior. Based on these insights, they optimized the checkout page to immediately display discount confirmation and added SSL trust signals. This strategy led to a dramatic 186% increase in conversions, a 30% reduction in cost per conversion, and an 80% improvement in bounce rate for ACTEN.

ACTEN