Case Study: Suzuki achieves increased sales and returning enquiries with Picky Assist

Suzuki - Customer Case Study

A Suzuki car dealer in Brazil was facing a low conversion rate of less than 2% from test drives to sales using manual follow-up methods. To overcome this challenge, they partnered with Picky Assist to automate and improve their customer engagement process.

Picky Assist implemented a solution where a series of five timed messages were sent to prospects via WhatsApp or SMS after a test drive. The sequence included product details, video reviews, testimonials, and a special warranty offer over nine days. This strategy by Picky Assist led to impressive results: a 2% increase in sales and a 35% rise in returning inquiries by keeping the Suzuki brand top-of-mind for customers comparing other vehicles.

Suzuki