Case Study: PwC achieves 60% reduction in calls with Picky Assist

PwC - Customer Case Study

PwC, a multinational professional services firm, faced the challenge of handling a high volume of frequent pre-sales and after-sales customer queries for its PwC TaxAid online tax filing platform. This demand placed a significant strain on their resources and customer support availability.

Picky Assist implemented an AI-powered chatbot that was integrated directly into PwC's website and mobile app. This solution provided instant, automated answers to customer questions around the clock. The results were substantial, including a 60% reduction in support calls, a 30% saving in manpower, and half of all customer queries being resolved automatically by the bot, which greatly enhanced the overall customer experience.

PwC