Case Study: iHarare News boosts readers and revenue with Picky Assist

iHarare News - Customer Case Study

iHarare News, a major Zimbabwean internet newspaper with over a million daily visitors, sought a better way to engage its extensive readership. They partnered with Picky Assist to implement a solution using fully automated chatbots.

Picky Assist deployed chatbots across multiple communication channels to interact with readers. This allowed users to request news by category, receive automated replies, find nearby offers by sharing their location, and participate in quizzes and events. The solution from Picky Assist led to a 50% increase in readers, a 30% rise in active readers, a 15% growth in revenue, and now handles over 3 million monthly interactions.

iHarare News