Case Study: Gold's Gym increases memberships by 50% with Picky Assist

Gold's Gym - Customer Case Study

Gold's Gym, a global fitness authority with over 700 locations, sought to increase membership acquisition through a targeted online campaign. They partnered with the vendor Picky Assist to manage the leads generated from a Facebook video ad that used WhatsApp as its call to action.

Picky Assist implemented a solution where all inquiries were automatically enrolled into a two-week messaging sequence. This system provided potential members with daily health and beauty tips. The campaign delivered significant results for Gold's Gym, including a 50% increase in membership and a 70% increase in response rates, with nearly half of the leads converting to paid members after receiving the eighth message in the Picky Assist sequence.

Gold's Gym