Case Study: KraftPowercon achieves streamlined global brand asset management with Pickit

KraftPowercon extends global collaboration across 4 countries with Pickit

KraftPowercon, a global leader in industrial power conversion, faced significant challenges supporting its rapid growth and global brand operations. Their marketing teams struggled with inefficient access to brand assets stored on-premises, which hampered productivity and collaboration, especially for remote workers. To address this, the company turned to vendor Pickit for a Digital Asset Management (DAM) solution integrated with Microsoft 365.

Pickit provided a seamless solution with features like Pickit Office 365 integration and Pickit Brand, which centralized assets and converted the brand guide into a web portal. This implementation resulted in a significant reduction in internal questions and boosted marketing productivity by providing instant access to the latest files. The success has led KraftPowercon to extend Pickit's use for international collaborations, positioning the platform as a strategic differentiator for future growth.

KraftPowercon