Case Study: Gathr Outdoors streamlines brand asset management with Pickit

Gathr Outdoors manages 5,000+ assets with Pickit

Gathr Outdoors, a family of outdoor brands including GCI Outdoor and ORCA, faced a significant challenge in managing marketing assets across its diverse portfolio. With assets scattered across shared drives, Dropbox, and various servers, their small team struggled to maintain brand consistency and enable employees to find the right materials, leading to inefficiency and repetitive requests. They turned to vendor Pickit for a digital asset management solution.

By implementing Pickit, Gathr Outdoors centralized all of its brand assets into a single, organized hub. The solution allowed for the creation of distinct, brand-specific areas within the platform and enabled self-service access for internal teams. This resulted in over 9,400 assets being uploaded and tagged, saving the team immense time, empowering sales with Microsoft Office integrations, and allowing the marketing team to focus on more strategic initiatives instead of fielding requests.

Gathr Outdoors