Case Study: Forbes achieves brand consistency and stronger asset control with Pickit

Forbes reaches 94 million people and strengthens brand control with Pickit

Forbes Media faced a challenge in maintaining brand consistency, as employees lacked a single source for approved logos and marketing assets. This risked the use of outdated materials at events. To address this, Forbes implemented the Pickit platform, a centralized image library and asset management system integrated with Microsoft 365.

By adopting Pickit, Forbes provided employees with easy access to the latest on-brand assets directly within applications like PowerPoint. This solution from Pickit led to a noticeable reduction in requests to the marketing department, increased productivity, and empowered employees across the company to become brand ambassadors by using only updated and approved content.

Forbes