Case Study: Rainmaker Digital finds the right book title and cover with PickFu

Rainmaker Digital - Customer Case Study

Rainmaker Digital, the company behind Copyblogger, needed help choosing a clear, compelling title and cover direction for Pamela Wilson’s self-published book. Working on the project had left her stuck between multiple ideas, and she wanted a faster, more objective way to understand how potential readers would react. She turned to PickFu for audience feedback on book titles and cover concepts.

Using PickFu, Pamela tested 12 title options and then ran polls on subtitle and cover design variations, including a round-robin test. The feedback helped her narrow her choices and ultimately select the title *Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues & Attract a Profitable Audience.* PickFu also helped determine the stronger cover color scheme, giving Rainmaker Digital confidence to move forward with decisions based on real audience input rather than guesswork.

Rainmaker Digital

Pamela Wilson

Executive Vice President of Educational Content