Case Study: Amazon seller Brain Juice increases sales 35% with PickFu

One Secret to My Success in Selling on Amazon

Amazon seller and consultant Brian Brushwood’s client, Brain Juice, needed help optimizing an Amazon product listing to improve conversions. The challenge was deciding which main product image would attract more clicks for a 12-pack nutritional supplement designed to boost mental clarity, focus, and memory.

Using PickFu, the team ran a quick poll to test two featured image options and learn which one matched Amazon shoppers’ preferences. PickFu showed that a single bottle with a 12-pack icon outperformed the image with multiple products, and after updating the listing, sessions rose 37.7%, units sold increased 54.9%, conversion rate improved from 15.94% to 17.93%, and sales grew 35.2%—more than $2,600 in additional revenue.

Amazon