Case Study: Mojiworks boosts creative testing speed and confidence with PickFu

Mojiworks speeds game testing with PickFu and reaches 65 million players

Mojiworks, the developer of the Snapchat game Ready Chef Go!, faced a challenge in gathering meaningful player feedback. While they used A/B testing on Snapchat, the process was lengthy and only revealed player preferences without the reasons behind them, leaving them to guess why certain assets resonated with players.

To solve this, they turned to PickFu to run agile head-to-head polls. Using PickFu, Mojiworks quickly received both quantitative and qualitative feedback from a targeted audience, which gave them the confidence to tailor assets to player tastes. The vendor's solution saved the team significant time and provided invaluable insights for their fast-paced development cycle.

Mojiworks