Case Study: Battlefield Earth wins a stronger book description with PickFu

How PickFu Helped Win Battlefield Earth

Battlefield Earth’s team, through Dave Chesson of Kindlepreneur.com, needed help crafting a stronger Amazon book description for L. Ron Hubbard’s sci-fi novel Battlefield Earth. To validate the new copy, they turned to PickFu, using its audience survey platform to compare the revised blurb against the existing description.

PickFu helped Dave test both versions with 100 fiction readers ages 18–34, and the new description won by a 2-to-1 margin, earning 67% of the vote. With that feedback, Battlefield Earth updated the winning blurb on Amazon, and PickFu gave the team confidence that the new copy was more compelling and sales-focused.

Battlefield Earth