Case Study: Bumblebee Linens boosts sales with PickFu

A PickFu Case Study

Preview of the Bumblebee Linens Case Study

How One Entrepreneur Doubled His Sales

Bumblebee Linens, an online store run by entrepreneur Steve Chou, needed a faster, easier way to test which product photos would convert better on listings like Amazon. Traditional split testing on his website was slow, often took three weeks or more, and frequently produced inconclusive results.

Using PickFu, Bumblebee Linens ran a quick survey comparing two product images and got feedback from 50 women in less than 20 minutes. PickFu showed the new photo winning by 3-to-1, helping Steve make a better decision and contributing to a 20% sales lift on the listing.


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Bumblebee Linens

Steve Chou

Bumblebee Linens


PickFu

4 Case Studies