PickFu
4 Case Studies
A PickFu Case Study
Bumblebee Linens, an online store run by entrepreneur Steve Chou, needed a faster, easier way to test which product photos would convert better on listings like Amazon. Traditional split testing on his website was slow, often took three weeks or more, and frequently produced inconclusive results.
Using PickFu, Bumblebee Linens ran a quick survey comparing two product images and got feedback from 50 women in less than 20 minutes. PickFu showed the new photo winning by 3-to-1, helping Steve make a better decision and contributing to a 20% sales lift on the listing.
Steve Chou
Bumblebee Linens