Case Study: Amazon gains deeper consumer insights with PickFu surveys

Amazon runs 8-question surveys with PickFu to get deeper consumer insights

The customer, Amazon, needed to gain deeper consumer insights for a product listing audit, which required asking a targeted panel more than one question. To meet this challenge, they used surveys from the vendor PickFu, a consumer insights platform.

PickFu's solution enabled Amazon to run a multi-question survey for a peat moss spreader with a single audience. The survey gathered rich quantitative and qualitative data, including open-ended feedback, a search results page analysis, and image comparisons. This provided Amazon with comprehensive context and in-depth feedback to understand buyer priorities and improve their listing.

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