Case Study: MyHouse HOME achieves national media reach with Piccolo PR

MyHouse HOME reaches 3.33 million digital audience with Piccolo PR

Piccolo PR was engaged by MyHouse HOME, a homewares brand, to maximize national media coverage for its high-profile Autumn/Winter collections created in collaboration with celebrity designers Deborah Hutton and Neale Whitaker. The challenge was to leverage these collaborations to drive significant brand awareness across print, digital, television, and social media channels.

The solution implemented by Piccolo PR involved a strategic multi-channel media blitz and an influencer seeding campaign. This approach secured extensive coverage, including a print readership of 1.99 million, a digital audience of 3.33 million, and 1.75 million weekly TV viewers. The campaign, amplified through syndicated press, achieved a total reach of 4.5 million, successfully leveraging the celebrity profiles for maximum impact.

MyHouse HOME