Case Study: Childs Farm achieves 32.7M media reach in Australia with Piccolo PR

Childs Farm achieves 32.7M media reach with Piccolo PR

Childs Farm, the UK's leading children's skincare brand, needed to re-establish itself in the competitive Australian market. Their challenge was to build instant credibility with parents, media, and retailers. They partnered with Piccolo PR to execute a strategic media and influencer campaign to achieve this.

Piccolo PR implemented a multi-faceted solution including a media audit, dual-city launch events in Sydney and Melbourne, and a comprehensive influencer outreach program. The campaign delivered exceptional results, generating a media reach of 32.7 million through 50 editorial pieces, including coverage in major publications like News.com.au. The events and influencer partnerships also drove significant social media engagement and measurable spikes in website traffic, successfully re-launching the Childs Farm brand.

Childs Farm