Case Study: Canamo boosts premium haircare launch visibility with Piccolo PR

Canamo boosts brand visibility with Piccolo PR's H+ Formula launch

The customer Canamo sought to launch its new H+ Formula haircare range and boost its visibility in the Australian market. They engaged the vendor Piccolo PR to deliver an integrated PR and events campaign to achieve maximum impact and establish their premium positioning.

Piccolo PR implemented a comprehensive campaign that included strategic media relations, content creation, and an exclusive event for influencers and media at Entrecôte Melbourne. This solution successfully generated significant national media coverage and influencer engagement, positioning Canamo as an innovative, science-backed brand and providing a strong platform for continued growth.

Canamo