Case Study: Wellbiz Brands achieves brand-compliant franchise marketing at scale with Pica9 CampaignDrive

Wellbiz Brands - Customer Case Study

Wellbiz Brands, the franchise marketing organization behind Elements Massage, Fitness Together, and FIT36®, needed a way to help more than 430 franchisees quickly create brand-compliant marketing materials while keeping up with hundreds of requests each week. In the highly competitive health and fitness market, the team turned to Pica9’s CampaignDrive to give local studios faster access to approved assets without sacrificing brand control.

Pica9 implemented CampaignDrive as an integrated marketing hub with single sign-on, InDesign support, print fulfillment, and centralized reporting so franchisees could build campaigns across email, social, direct mail, and in-store channels. The results were strong: asset downloads grew nearly 30x after launch, and average usage exceeded 80%, giving Wellbiz Brands much better visibility into local campaign activity and franchisee adoption.

Wellbiz Brands

Karen Gress

Senior Graphic Designer