Case Study: Major Midwest Bank achieves touchless local marketing workflow with Pica9 CampaignDrive

Regional Bank System Creates Touchless Marketing Workflow with CampaignDrive™

Major Midwest Bank, a regional bank with 39 branches across six states and loan operations in 13 more, needed a faster way to support local marketing while keeping brand messaging consistent. The bank wanted a one-stop shop for branch managers and loan officers to quickly access and customize materials using Pica9’s CampaignDrive platform.

Pica9 implemented CampaignDrive to create a touchless local marketing workflow, blending static assets with dynamic templates in less than three months. The results included 100% user adoption in the first three months, an asset reuse rate on track to exceed 400% annually, and a 50/25/25 balance across static assets, dynamic templates, and Word/PowerPoint templates.