Case Study: Polaris Industries creates a global marketing system of record with Pica9 CampaignDrive

Polaris + CampaignDrive Create a Global Marketing System of Record

Polaris Industries, a leader in the powersports industry with 11 global brands, needed to replace its existing digital asset management system. The company sought a higher-performance and more secure platform that could integrate with local workflows and automate the creation of promotional campaigns. After reviewing available technology, Polaris selected the CampaignDrive system from vendor Pica9 to build a new global marketing portal.

Pica9’s CampaignDrive provided a centralized portal that ensured brand compliance across Polaris's vast dealer network through secure logins and permissions. The solution featured powerful templating tools that allowed dealers to quickly produce a wide array of compliant marketing materials. The system also offered intuitive administration and robust reporting, which helped demonstrate clear business impact by correlating asset usage with dealer revenue to identify best practices.

Polaris Industries

Nikki Nielson

Team Lead