Case Study: Marriott achieves fast, foolproof landing page creation with Pica9 CampaignDrive

Marriott Makes Landing Page Creation Fast and Foolproof with CampaignDrive

Marriott, the world’s #1 hotel company with more than 7,000 properties, needed a landing-page tool that could help local teams create brand-compliant, property-specific pages quickly and easily. The challenge was to combine simple page building with property data integration, enterprise DAM connectivity, automated publishing, and detailed analytics at local, regional, and global levels. Marriott used Pica9’s CampaignDrive to meet these demands.

Pica9 implemented the Consumer Landing Page Generator powered by CampaignDrive, connecting it to Marriott’s content, asset, and property systems for fast, automated creation and publishing of responsive HTML5 landing pages. After a two-month pilot and swift rollout, the solution was widely adopted and described as a game changer, helping local marketing teams move faster, respond more nimbly, and reduce spend. It also gave Marriott performance reporting and A/B testing tools to optimize results over time.

Marriott

Preston Anderson

Director Field Marketing