Case Study: Major Healthcare System Service Provider achieves cost and time savings with Pica9 CampaignDrive

Healthcare System Sees Cost/Time Savings & Brand Compliance with CampaignDrive™ Platform

Major Healthcare System Service Provider, a Midwest hospital network with eight hospitals and more than 150 clinics and care sites, needed a better way to produce local marketing materials that stayed consistent with the parent brand while still adding location-specific logos and contact details. Before using Pica9’s CampaignDrive platform, this “brand-blended” work often required manual help from a headquarters designer, slowing down turnaround and adding workflow overhead.

With Pica9’s CampaignDrive, the brand management team created a one-stop shop for social, digital, and print materials and supported local marketing across 150 locations in less than three months. The rollout delivered brand-compliant materials across the network, achieved user adoption above 90%, and produced an ROI of more than 1,000% in the latest annual period.