Case Study: The Melting Pot achieves flexible local marketing and menu production with Pica9 CampaignDrive

Frontburner Brands Switches to CampaignDrive and Wins 100% Adoption in 30 Days

The Melting Pot, a franchise restaurant chain with more than 90 locations, needed a better way to balance strong brand consistency with local flexibility for its menus and marketing materials. Its headquarters-based Restaurant Support Center wanted more advanced product management and a system that would let franchisees customize materials without losing the brand’s look and feel. Pica9’s CampaignDrive platform was used to address this challenge.

Pica9 implemented CampaignDrive to provide flexible templates that HQ could quickly turn into localized menus and marketing assets using tools like InDesign Import. The result was faster production of seasonal and event-specific creative, with template-to-live deployment often taking just minutes, while franchisees gained easy local customization. According to the case study, the system has been a great success from day one, improving efficiency for both HQ and franchisees.

The Melting Pot

Mark Newlin

Programmer/Analyst