Case Study: World’s Premier Alcohol Service Provider achieves 88% user adoption with Pica9 CampaignDrive

Alcohol Leader's Self-Service Marketing Platform Wins Over 500 Distributors

The World’s Premier Alcohol Service Provider, a long-standing multinational beverage leader working with more than 500 distributors in the U.S., needed a faster, more intuitive self-service marketing platform to support local brand marketing while keeping creative control centralized. The team turned to Pica9’s CampaignDrive to improve point-of-sale (POS) asset management and streamline operations for both distributors and HQ.

Pica9 implemented CampaignDrive as the foundation of the customer’s new POS library, enabling self-service asset and template uploads, controlled permissions by brand, and a balanced mix of static assets and dynamic templates. The result was a fully trained brand team, 88% user adoption within three months of launch, and a 60/40 split between static and dynamic content, helping improve efficiency and maintain brand consistency.