Case Study: The Adecco Group streamlines brand-compliant marketing across 1,500 sales offices with Pica9 CampaignDrive

Adecco uses CampaignDrive to build an “ATM for Marketing” for 1,500 sales offices

The Adecco Group, a global staffing leader, faced a significant challenge in unifying marketing efforts after an acquisition, needing to provide brand-compliant materials to over 1,500 sales offices. To address this, they turned to vendor Pica9 and its CampaignDrive platform to create a centralized "Marketing on Demand" system.

Pica9's solution provided an intuitive, ATM-like portal where salespeople could instantly find and customize templates for print, email, and digital marketing. The system enforced brand compliance automatically across all channels and managed complex permissions. This implementation by Pica9 yielded impressive results, enabling the sales force to produce over 50,000 marketing executions efficiently, directly supporting the creation of sales opportunities.

The Adecco Group

Joanne Kassebaum

Marketing Manager