Case Study: LeoVegas achieves UK market growth and acquisition success with Pi Datametrics

LeoVegas use Pi Mi reports to purchase market leaders Rocket X

LeoVegas, a global mobile gambling brand, needed a single organic search solution to help them evaluate acquisition opportunities, monitor competitor performance, and understand their own SEO performance in a fast-moving, highly competitive market. They turned to Pi Datametrics and its Pi Mi reports to combine internal and external data into an easy-to-digest format that could support better decision-making across SEO, BI, Affiliates, Acquisition, and senior leadership.

Using Pi Datametrics’ Pi Mi reports and SEO software, LeoVegas gained share-of-voice, keyword, traffic, and revenue-opportunity insights that helped shape market expansion and acquisition strategy, including the purchase of Rocket X. The results included 13% online market share growth, a €4m revenue uplift, and acquisition of 18+ sites, with Pi Datametrics’ reports playing a key role in identifying commercial opportunity and guiding technical and content optimisation.

LeoVegas

Lauren Polkey

SEO Off-Page Specialist