Case Study: Amara achieves 65% revenue uplift with Pi Datametrics

Amara’s proactive and reactive SERP strategies earn them 65% revenue uplift

Amara, a luxury homeware retailer, wanted to grow organic search visibility and strengthen its position as a go-to premium home retailer in a highly competitive UK market. To support this goal, the team needed better visibility into daily SEO performance and a way to quickly spot threats and opportunities across its most valuable product categories.

Using Pi Datametrics’ daily search intelligence and Pi Platform insights, Amara built a proactive and reactive SEO strategy to monitor changes, fix de-indexed pages, and refine site copy to balance premium brand language with higher-volume search terms. The result was a 65% revenue uplift in “Home accessories” in June, a 40% average revenue uplift, improved brand visibility across multiple category pages, and stronger performance across departments, helping Amara’s SEO team earn recognition internally and at the UK Search Awards.

Amara

Alina Ghost

SEO Manager