Phygital
23 Case Studies
Case Study: La Prairie creates a bespoke brand gifting experience with Phygital’s experiential vending machine
A Phygital Case Study
La Prairie marks 7th Art Basel year with Phygital’s bespoke experiential vending machine
La Prairie, a luxury skincare brand, sought to create a unique experiential gifting and sampling activation for guests at their Cobalt House installation during Art Basel. They partnered with vendor Phygital to develop a high-end, bespoke vending machine that would serve as a centerpiece for this immersive brand experience.
Phygital designed and manufactured a completely custom experiential vending machine from the ground up. The solution used high-end materials and glass to create an art piece that blended seamlessly with the installation, featuring a clever use of mirrors and lighting for a surreal infinity effect. The vendor's solution successfully provided product samples to every guest, enhancing La Prairie's premium brand presence at the event.
View this case study…