Case Study: HP boosts exhibition stand engagement with Phygital’s augmented reality thought mirror

HP attracts exhibition visitors with Phygital’s AR display in one live experience

The customer HP sought an innovative solution to attract and engage visitors at their exhibition stand. The vendor Phygital provided their Thought Mirror, an augmented reality display service, to address this challenge.

Phygital implemented a customized AR experience using machine vision on a large screen, which tracked passersby and displayed interactive "thought bubbles" above their heads. This solution successfully captured attention and encouraged social sharing, making the exhibition stand stand out. While specific metrics are not provided in the text, the solution is described as a cost-effective and effective way to attract people to the trade stand.

HP