Case Study: Zewa creates a unique brand character faster with Phygital+

Zewa creates Domovenok 4x faster with Phygital+

The customer Zewa, working with the creative agency Great, faced the challenge of localizing a brand platform for the Russian market. They needed to quickly create and adapt a unique brand character for various marketing formats without compromising on quality or time efficiency. The vendor Phygital+ provided an AI-powered solution to address this.

Using Phygital+'s AI tools, including DALL-E and a prompt generator, the team created a completely unique character named Domovenok. This solution accelerated the character creation and approval process from several months to just one week. The results were significant: 88% of respondents liked Domovenok after the first video, and over 50% expressed a desire to purchase Zewa products, demonstrating a direct and positive market impact for the vendor Phygital+.

Zewa