Case Study: Yandex Ads achieves 90%+ budget savings with Phygital+

Yandex Ads cuts design budgets by 90% with Phygital+

Yandex Ads, a system of international advertising products, faced challenges in its Communication Design department including team resistance to new AI tools, a frustrating diversity of available applications, and difficulties in scaling design while maintaining brand compliance. The vendor Phygital+ helped them address these challenges through its platform and AI tools.

The solution implemented by Phygital+ began with an internal NeuroHackathon, which led to the adoption of a full AI production cycle. This resulted in massive efficiencies, including budget savings of over 90% on design projects and a 7x faster process for creating a brand character. Phygital+ enabled the team to close 20,673 design tasks in six months, with 100% of all design tasks now performed using AI.

Yandex Ads