Case Study: Maytoni achieves 10x social media engagement with Phygital+

Maytoni boosts social media engagement 10x with Phygital+

Maytoni, an international manufacturer of lighting, faced challenges with time-consuming manual processes for creating product visuals. Their marketing team relied on stock photos and lengthy post-production that took 3-5 days per project, resulting in boring imagery and limited scalability. They partnered with the vendor Phygital+ to implement its AI-powered creative platform to overcome these issues.

Using Phygital+, Maytoni's team generated AI content for interiors, animations, and catalogs. This solution led to a 5x faster production of visuals and a 10x increase in social media engagement growth. The vendor's platform enabled the entire marketing and design team to use neural networks, resulting in twice the content output without expanding the team and a 25% reduction in designers' workload.

Maytoni